Jared Valentines Day Marketing Campaign (The Galleria of Jewelry)
Creative Direction, Campaign & Video Production

Jared Website Redesign (The Galleria of Jewelry)
Redesigned the website to highlight promotions and featured products, elevate fashion imagery, and deliver a more intuitive, mobile-friendly shopping experience.

Jared Email Marketing Campaign (The Galleria of Jewelry)
Utilizing digital image and video content from our seasonal​ campaign shoots, we redesigned and modernized Jared's email templates with strategic email stories tailored to campaigns, third-party brands, collections, and jewelry categories. ​The ultimate outcomes included an increased CTOR (click-to-open rate), an increase in traffic to Jared's e-commerce site, and an elevated rebrand that put Jared in line with luxury competitors.​

Jared Atelier Marketing Campaign
Developed and executed website, digital, and social media marketing strategies for Jared’s upscale Atelier line of jewelry.

Jared Holiday Marketing Campaign (The Galleria of Jewelry)
Creative Direction, Campaign & Video Production

Tanger Outlets Website Redesign
Redesigned the Tanger Outlets website to align with updated branding, elevate imagery, improve readability, and create a streamlined, mobile-friendly experience. Simplified navigation and content to make shopping information, promotions, and savings easier to find.

Tanger Outlets Social Media Advertising
Created social media ads for key retail promotions, including Moonlight Madness and After-Thanksgiving sales events.

Tanger Outlets Direct-Mail Promotional Brochure
Concept design and production.

Tanger Outlets Southern Living Ad
Design & Production

Tanger Outlets President's Day Marketing Campaign
Large-format promotional poster.

Tanger Outlets Beauty Essentials Marketing Video
Video Concept and Production

American Airlines AAdvantage Gift Cards Website Rebrand
Website Rebrand and development.

Banamex Loyalty​ Website Rebrand​
Applied Banamex’s updated brand guidelines to refresh the website’s visual design, using the core red, dark blue, and white palette with secondary colors to highlight key information. Incorporated interlocking graphic elements, updated imagery, and prominent copy callouts to create a more engaging, cohesive brand experience.

American Express Marketing
Airport LED Screens Design and Production

Jared Epic Expressions Live Show (The Galleria of Jewelry)
During COVID-19, we developed “Epic Expressions,” a live social media series designed to reconnect Jared with customers and drive online sales. Each episode spotlighted a jewelry collection or seasonal shopping occasion, increasing online sales, views, followers, and social engagement.

White Castle App Redesign & Configuration
Redesigned the White Castle app to drive downloads, engagement, and repeat visits. Prioritized offers, a visit and points tracker, and available rewards. Used a modular design that supported personalized content tailored to each member’s profile and preferences.

Bellamy Student Housing Branding & Marketing Campaign
Developed the brand identity and integrated marketing campaign for Bellamy’s resort-style student housing community, including logo design, color palette, and digital and print marketing collateral.

Jared The Galleria of Jewelry Social Media Marketing
Concept & Production

Jared The Galleria of Jewelry
Web Display Ads & Social Media Production

Tanger Outlets Marketing
Social Media Production

Stafford Marketing Campaign
Website Design & Print

The Promenade at Coconut Creek Marketing Campaign
Website Design & Onsite Signage

Oldcastle Marketing Brochure
Design & Production

Firmes Marketing Campaign
Brand Identity

Video

Music Video Concept, Direction & Editing – The Ten Pound Factor
Conceptualized, filmed, and produced the music video, overseeing lighting, video editing, final cuts, and delivery.

Critical Path International Documentary Film (Haiti, Port-au-Prince, 2011)
Shot and produced a documentary film in Port-au-Prince, Haiti, in 2011, documenting the earthquake’s aftermath and efforts to provide clean drinking water to orphaned children.